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Supporting Local Food Bank at ‘MK Can Quest’
Red Giraffe once again joined MK Food Bank for World Food Day (October 16th) to participate in ‘MK Can Quest’, a series of competitive challenges
Red Giraffe once again joined MK Food Bank for World Food Day (October 16th) to participate in ‘MK Can Quest’, a series of competitive challenges
It’s a great day at Red Giraffe HQ, as we announce our official B Corporation (B Corp™) certification, by B Labs UK. This achievement marks
A good or bad website can potentially make or break your brand and marketing strategy. That’s what makes redesigning your website a huge challenge, even
We are proud to announce our latest partnership with local organisation Milton Keynes Hospital Charity, supporting the hospital’s fundraising efforts through our specialist website and
As marketers, we regularly come across the terms sustainable, green, eco-friendly and climate conscious. By now, most of us know the actions we can take
There’s no getting around it. Diversity and inclusion are no longer optional for marketing teams, but essential for business success. More increasingly, it’s a strong
SEO is the on-going process of enhancing your website’s visibility in search results for relevant keywords. The best way to approach SEO is to think of
For marketing managers, the need to attract new customers through increased visibility is a bigger task than ever. With the growing complexities of our industry,
Written by Lauren Dunkley, Junior Web Developer at Red Giraffe Web Design Agency The design industry can be a fast-paced exciting environment, with new trends
We were pleased to welcome Chris Curtis, Labour MP candidate for Milton Keynes North, through our doors yesterday to talk about the future of our
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CILKA
Born in rural Belgium, Cilka moved to sunny Milton Keynes aged 4 months, where she developed a keen interest working as a pest scarer – keeping the house safely guarded against pigeons, postmen, and people she didn’t recognise.
However we soon discovered she was a born natural for causing mischief… two swallowed tennis balls, multiple chewed-up socks and one torn-up duvet later, we decided to offer her the job of Chief Mischief Manager.
Cilka takes her duties very seriously around the office, and will regularly go from person-to-person and present her favourite squeaky toy, to ensure they’re awake, engaged and feeling loved.
Her hobbies and interests include chasing squirrels, staring contests with the neighbour’s cat, foraging for food, and long walks in nature.
Ali Bhinder
Aasim Adeeb
Sian Morgan
Providing creative text for websites and blog posts, Sian crafts compelling copy that converts. Her attention to detail and passion for words has led her to work for some top household brands.
She’s written everything from punchy headlines to lengthy articles. Her portfolio is packed with copy from brochures, product descriptions, SEO blogs, social media, video scripts… if words are required, Sian has been involved!
She has been the voice for many of Red Giraffe’s clients, creating copy for everything from the financial sector to the leisure industry. She works closely with clients to ensure their key messages are conveyed in just the right tone of voice to turn website visitors into customers.
Sian’s interests include running, reading and days out with the family.
Lauren Dunkley
Carmel White
Carmel looks after the team and all customer Website Projects from Onboarding to Completion and beyond.
Lee Houselander
Lee leads our design practice, building a deep understanding of our clients’ needs through human-centred design.
Lee is a specialist in UX and web design, ensuring your website doesn’t just look pretty, it incorporates elements of psychology and consumer behaviour to connect with your customers on a deeper level, improve engagement, and increase conversions.
Uplifting our UX/UI capability and ensuring our clients are also uplifted by their experience with us. Lee has deep expertise in design and UX/UI, encompassing research, usability, design strategy, information architecture, interaction design, and prototyping.
His interests outside of work include gaming, photography and going to the gym.
Logo and Branding
Logo design and branding are frequently linked to website design.
Although it is customary to discuss branding and logo design alongside website design, it is crucial to recognise that the two are different and must be produced before a website design can begin. As your Logo design and branding will influence the website design.
The technical requirements and functionality of your website may be more essential to you and your budget than branding and logo design in the context of your project. But for your website, you’ll need a logo and some sort of branding aspect. Even if all you need is a text-based logo, as we can provide, think about this and include it in your specifications.
Content
The requirement for content is one important area that is sometimes disregarded, especially in the case of new builds, in our experience project managing hundreds of website builds.
It is simple to become preoccupied with the design of your website or the functionality of your subscription-based services. However, since websites depend on their content, a lot of content must often be created for them.
Start writing your own material as soon as you can if you intend to do so. Well before the website project has started. Due to the wait for content to be produced, more than 60% of website projects are delayed in their development.
Even a small site with only five pages and an average word count of 500 to 700 words = the creation of between 2500 and 3500 words of well-written, proofed content. This quickly adds up.
A professional’s assistance in carefully written, and in the case of our copywriters, SEO-optimised material helps develop a more successful website and also minimises delays in the creation of your website, therefore it is worthwhile to consider copywriting services.
The Brief
Domain Name
This is more of a tip than a requirement. If you have determined a name for your website or business.
Do these four things before you decide on it:
It should go without saying, but you should Google your prospective website or brand name to see what comes up. It may seem simple, but over the years we’ve seen dozens of individuals and companies invest a significant amount of money and time in a brand or website name. Then they have a quick Google search and it reveals that there is already a well-established, high-authority website that won’t be shifted from the top spot of Google. Consider the top three results, how closely related your brand name is to theirs, where they are located, and how credible their website is. Moz’s domain authority is a great predictor of this, https://moz.com/learn/seo/domain-authority. Consider adjusting or altering your website’s or brand’s name if a website with a high domain authority, a website that is related to or identical to yours, or both appear for those keywords. Alternatively, take into account the time and money needed to outrank their website.
Check the availability of a domain name – Any domain registrar will let you search for available domains. Utilise this to check for available domain names that are suitable. However, you will need to take into consideration that there may not be a free domain or the only one that is available is a “premium” domain that is already registered and costs hundreds of dollars. Aim for a .co.uk domain if your company is located in the UK and does the majority of its business there (this is slightly better for Googles rankings). However, in addition to your country-specific .co.uk name, you should preferably have a top-level .com domain if your business conducts business abroad.
Check to see if the company name is available if you plan to register as a limited company or LLP. You can do this by visiting Company’s House and entering the name you intend to use.
Trademarks: It’s essential to check if the name you intend to use is already protected by a trademark. They are divided up into several industries, such as restaurants, technology, advertising, finance, and so on. Check to see whether the name you intend to use is already protected by a trademark under your relevant category.
Joe Gilbert
Joe started Red Giraffe after several years of working as a Marketing Manager, with the vision of bringing a new approach to web design.
Having had many dealings with external web agencies, Joe was often frustrated with the levels of quality that were out there, such as over promising and under delivering, dealing with websites that were impossible to edit, and waiting days on end for agencies to respond.
His vision for Red Giraffe was a digital agency that regards customer service as highly as project delivery, makes the process for clients simple and straightforward, and delivers exceptional quality that’s second-to-none.
His interests outside of work include hiking, climbing, mountaineering, martial arts, and travel.