L&N HAIR
and beauty
L&N is wholesale beauty supply distributor which provide a wide variety of bespoke top branded products at competitive prices. They sell direct to hair and beauty professionals, salons and their students at trade prices.
WEBSITE DEVELOPMENT
Opened in 1987, L&N Hair and wholesale Beauty Supplies is a family run business that has been serving Hair and Beauty Professionals in a friendly, efficient and knowledgeable way for over 30 years.
WE DELIVERED
- Bespoke Design
- WordPress Development
- WooCommerce Integration
- Interactive Effects
- Onsite SEO
- Website Hosting & Maintenance
- Logo Design
WHAT L&N HAIR AND BEAUTY NEEDED
The ultimate makeover
L&N HAIR AND BEAUTY
What they needed
L&N had a website that had far outgrown its original spec. With thousands of products, the website had become unmanageable. It was difficult to navigate, clunky, and offered a poor user experience (UX) with a messy checkout process.
They needed a slick new website that was designed around an intuitive customer journey and a simplistic shopping and checkout process.
The branding was also outdated, and looked inferior to competitor companies.
L&N HAIR AND BEAUTY
What we did
We decided the old website was in dire need of a total revolution. Our UX teams mapped out an entirely new customer journey, wireframe and shopping experience. We went completely back to the drawing board in terms of the design, and our UI team designed a whole new layout and structure for the website and navigation menus.
The new website was built to focus much more around beautiful high-resolution imagery, clear calls-to-action, and AJAX form queries, allowing the user to easily find what they’re looking for at a few clicks of a button.
Our designers created a stylish new logo and high-end visual design for the website. The goal was to elevate the whole look and feel of the L&N brand.
L&N Hair and Beauty Supplies website re-design
“I’m really pleased with the site we now have. Their expertise has been invaluable and their friendly customer service has made them a pleasure to deal with.”
Paul Norris | Director at L&N Hair and Beauty Supplies
RESPONSIVE DESIGN
Fit for all screens
Our goal for this project was to not only elevate L&N’s brand to the next level, but to help L&N grow their sales. Our UX teams worked very closely with L&N to streamline their shopping and checkout experience. As a result, we measured a 148% increase in sales over a 12 month period compared to the previous 12 month period.
We continue to work closely with L & N Hair and Beauty on the creation of new elements for the site, as well as working on their SEO and PPC. The website has been very well received by customers, and L&N continue to report strong growth and sales.
